Thursday, November 26, 2009

the entry about blocking up an ad shoot

i am a rock, i am an island. that's pretty much the mantra that was going through my mind. in fact, this was but one of the many thoughts that were racing in my head when i arrived at the set the very afternoon. what if i wasn't exactly what they were looking for? what if they didn't like how i posed? what if i broke wind? it was making me batshit with anxiety and panicky all over.

to cut the long story short, i had a modelling job and was scheduled to pose for an upcoming sunblock advert. i was faced with the task of looking fresh, sunshine-boy-meets-boy-next-door, and modelly right in the midst of switching careers, the most strenuous and grungy of human endeavors. the ad for the new series of sun tan care products, aptly named blockup!, necessitated me changing into my "beach outfitter" mien, i.e. stripped down to bare nothing, save but a pair of board shorts. so here i was in the fitting room. the dig was a makeshift one, i gathered, which was made of a billowy velvet curtain and suspiciously feeble-looking rings that were supporting the drape.

i stepped onto the set, and it was a pretty awkward experience: the crew were carefully scrutinizing me from head to toe. sure, i love attention and all (read: megalomaniac), but never have i felt so exposed and surveyed like a study object. one crew suggested that i did military push-ups before the shoot; i guess he wanted my man-boobs to swell up like i was doing a lingerie ad. another crew was tasked to spray squirts of water on my body to enhance the look of the tan appeal, but she was so shy she didn't look where she was spraying, my face endured a bukake-esque squirtful. and i thought i was supposed to be the sheepish one.

fast forward an hour and half later, i was all swarthy from the mix of the suntan lotion and water spray, i smelled exactly like freshly extracted coconut oil. great. so anyhows, here are a couple pictures taken during the set and also photos from the official website, www.blockup.com.sg. there aren't exactly that many, because i was still recovering from the shock of having my topless photo taken in front of a set crew. nevertheless, here's it:


a pedestal for the vertically challenged, yours truly.


the crew sifting through some of the shots.
extreme left: the ever-bashful water-squirter, jac.





the lineup of sun-care products from blockup!



the final product, on blockup.com.sg



p.s.: check out their facebook app at http://apps.facebook.com/blockup/.

31 comments:

huiying said...

That's a nice wan. Looking good as usual. =)

Anonymous said...

hey,

why they didnt look for BenJamin ?

hihihiiii :X

iruffcookiedough said...

(huiying) thanks. =) think i look a little goofy though.

(anon) that, you have to take it up with the good people of the ad agency. not my call.

tyc said...

hey anon, don't start stirring unfriendly flame comments here, you're a jerk you know that?

Anonymous said...

nice shots, a bit too fair though. =p

Anonymous said...

the series of suncare products quite colorful, like your character. smiles

Anonymous said...

ah des,

so fit ah. when can teach me how to gym like your body?

km

Wubing said...

Nice Des. How they manage to find you?

Anonymous said...

still as hawt!! :p

-Mr.F

Anonymous said...

looking good as usual, eh!!

Now why din they have you in speedo as compared to board shorts!! Damn. hahah.:P

iruffcookiedough said...

(tyc) just leave it yeah, he's just offering another perspective. no harm caused.

(anon1) i know, and i thought i was very tanned already, apparently not tanned enough.

(anon2) ha, thanks, now if i only knew which product was for which kinda use. meanwhile, i am pretty satisfied with the dark tan spray.

iruffcookiedough said...

(km) take a page from taylor lautner, i think he's got it all at this point of time.

(candleprince) i guess i am not exactly aussiebum material so board shorts would suffice.

(wubing) it was through a friend's referral which i would do the occassional odd job for. you keen?

iruffcookiedough said...

(mr. f) thanks! ^^

Unknown said...

Which agency???

763092 said...

Wah, become model now. You're very versatile huh!

Quite nice shots! =)

Wubing said...

Haha no way Des, not as fit as u.

Anonymous said...

nice pic, nice smile and nice body too. very sunshine look. a good & new experience for you. ^o^

~no name~

Anonymous said...

looking so good! hey do you have any particular workout methods/routines for your abs/waist area?

Adam said...

haha , i saw your ad on the MRT.

Chengxuan said...

wow so now you are a model :)
nice pics.

jnkl said...

hey des...I did try the product before, friend gave it to me..it's not a bad product. =)
plus now with u modelling for it, i bet it will be a hit! =)

Dan said...

hunky loh, now model...

iruffcookiedough said...

(Aaron カイジュン) it's 3 aces advertising.

(no name) yeah, it's something different, doing a photoshoot topless, but it's fun nevertheless.

(wubing) i seldom workout as well, it's once a week tops these days.

iruffcookiedough said...

(763092) thanks. =) well, if you were on the set you would have known how rigid i was, i was almost suffering rigor mortis.

(anon) i have no secret tips whatsoever and i do supper as often as i have my daily meals, i am just lucky i guess.

(adam) yeah, just a small picture though.

iruffcookiedough said...

(chengxuan) not a model, just the occasional fun shoots that i will be engaged for. =p

(jnkl) i like the coconut smell, really nice and all.

(dan) haa, is your reservist over yet?

fufu said...
This comment has been removed by the author.
Anonymous said...

Wowowwwww... my idol... Anyway i do think that Anon is a m*r*n... i prefer you... =) You look yummy... and being fair means the block works!!! hahaahah....will they do i life size standee of you??? i wannnnttttttt...

C.A.D

fufu said...

wow you gotta be my personal gym instructor!!! FOC =p

Anonymous said...

Hi, nice ad you have there!

Anonymous said...

you're a model!

hcpen said...

read thru ur previous entry on halloween, u were a flight attendant previously? that's a big change from ur work later on isn't it?